Making your app a commercial & consumer success

Our solution

We've mastered the art of effectively spotting and fixing problems in apps in our 15+ years of working with hundreds of mobile products. Our finetuned approach to making an app business successful consists of three phases: the roadmap, the optimization, and the partnership. 

App success roadmap

To address the right things going forward, an app review is where it all begins. The findings are what all the following actions will be based on. The review is holistic, addressing business, user experience, and technology perspectives, all at once.

During the review, we'll take a look at your: 

• Business goals
  We'll inspect your revenue model, business and customer metrics, and how well they are currently met
  
  
• App concept gap
  We'll carefully evaluate how your current solution matches your business goals. We'll take a look at your current user experience and recognize the main challenges
  
  
• Technical feasibility
  We'll review the amount of technical debt, third-party libraries, integrations, code quality, and technology choices now and for the future (including native, cross-platform, and hybrid solutions)

We will analyze all the findings from the review in an actionable roadmap for you. This will include:

• Metrics
  How the success of the app should be measured
  
  
• Improvement suggestions
  Easy fixes for your user experience and technology, future development suggestions
  
  
• Financial forecast
  Expected revenue impact, estimated costs, ROI

App optimization sprint

The optimization sprint is all about getting as close as possible to meeting customer expectations. If your app doesn’t provide the value it promises, your customers will feel fooled.

Based on the roadmap, we will address quick wins and the first findings in the sprint to improve selected KPIs. This could mean, for example, improving your app rating average or the number of monthly active users. The sprint is designed to deliver measurable results rapidly in a short time-boxed design and development cycle. We will put our skin in the game and work on success fee basis.

Example actions:

• Address critical user feedback by resolving major issues with your user experience
  
  
• Improve the product by fixing major technical issues
  
  
• Design and implement rating prompts around happy moments to achieve better ratings
  
  
• Update outdated technologies or integrations
  
  
• App Store Optimization (ASO) measures

Mobile partnership

In the end, we'd love to become your trusted partner. We know that partnership is a big word, but we believe that describing ourselves as your partner best reflects our joint, long-term goals. As a partner, we promise to ensure your mobile app’s success.

The key components of achieving success are:

• Product ownership and us supporting your Product Owner in achieving the goals of their demanding role

• Choosing key figures that reflect a successful product in your case. We'll choose two to five metrics to be constantly monitored and optimized during your project with direct or indirect KPIs.
  
  
• Agile development model including clear ways of working and a crystallized project roadmap
  
  
• Seamless collaboration and communication with your internal personnel and third-party vendors
  
  
• Joint efforts in improving the development culture and ways of working through commonly agreed practices

Our collaboration is built on these foundations, which we have found to be key to success. However, we fully acknowledge that each team has its own unique needs and challenges. Therefore, we are committed to tailoring our approach to best suit your specific circumstances, ensuring a truly collaborative and effective partnership. 

While we want to create the best possible framework for success, we understand that sometimes what you need is simply the technical skills to perform outstanding work. This is naturally a part of the partnership.